increasing traffic to get high earnings

May 7, 2010

You might think that reasonable traffic levels might be enough to make substantial amounts of AdSense cash but in reality this isn’t the case. This is because most people passing through sites don’t click on ads; they are either not seen, or they are deliberately ignored. Therefore, most sites have click through rates of less than 5 per cent. In fact if only 2 per cent click on the ads on your site you’re considered quite lucky. However, click through rates can vary markedly depending on various factors such as the position of the ads on a website, the website theme and the quality of the content present on the site.
So how much traffic do you need, to have AdSense earnings in the region of $1000 a month like the some of the ads claim?
If a publisher was delivered ads that were in average $0.50 and they had generous Click-Through-Rates (CTR) through their site of about 5% they would need about 1400 visitors per day, that’s about 42,000 people a month. Of course if your site is delivered ads that have Cost-Per-Clicks (CPCs) in the range of $1.00 you will only need half the number of people (700 visitors) make the same amount of money.
In the internet world this is an incredible number of people and is not easy to achieve quickly without breaking the rules.
But it is achievable.
However, even the best AdSense publishers will struggle to get these kinds of numbers passing through a site in less than six months. A diligent beginner, who is organized and talented, would have to work incredibly hard to get AdSense earnings around $1000 a month in less than year.

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