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GHD was the first company to use ceramic plates in their straighteners. Ceramic is the perfect material for hair straighteners because it conducts heat the most effectively and it allows the iron to slide through the hair without snagging. The use of ceramic was an innovation and has since been adopted by many other manufactures because it is the best material for the job.

The technology inside the original GHD hair straightener also allowed the iron to heat up quickly and maintain its temperature. The original straightener reached its optimum temperature in about 10 seconds which was much faster than its competition. It also maintained its temperature better than other irons that lost heat as it was absorbed into the hair.

The original GHD hair straightener also had no hot spots unlike other irons. Their competition would have many hot spots on their irons which could burn and damage hair. The original GHD straightener introduced a matrixed heating element to ensure even heat distribution through the plate to eliminate hot spots and damaged hair.

Today the GHD line includes a mini styler which is ideal for short hair and detailed styling, the wider salon styler which is great for long thick hair, and GHD thermodynamics which is an award winning line of hair products that compliment the use of GHD’s hair straighteners. The current GHD iv styler is proving to be very popular and introducing a whole new audience to the amazing GHD straighteners.

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